APBM 2025, 6th Conference

Case Description

Across Countries and Continents

The 6th International Conference on Applied Psychology and Business Management (APBM 2025) was held online and attended by the academicians from Turkiye, Uzbekistan, Netherlands, Australia, Mexico, Pakistan and other countries making the event a truly intercontinental academic environment.

The conference, held on 16 – 18 of October, 2026, with the center in Bursa, Turkiye, and was attended by the academicians from eight countries including Europe, Latin America, Australia and Middle East. The presentations discussed at the conference concerned the problems of AI in education and business, sustainability, professional development and other topics.

APBM 2025: Bridging Disciplines, Connecting Continents

The 6th International Conference on Applied Psychology and Business Management (APBM 2025), held virtually from October 16–18, successfully transformed Bursa, Türkiye, into a global digital hub for social science research.

This online forum brought together academics, researchers, and practitioners from dozens of countries to discuss the latest trends and practices in Organizational Behavior, Behavioral Economics, Social Studies, and Business Strategy.

The virtual format ensured seamless participation, fostering essential dialogue on how psychological principles are applied to solve complex challenges in the modern business world, from AI and workforce well-being to global economic transformations.

APBM 2025 reinforced the power of digital collaboration in advancing interdisciplinary knowledge.

Psychology Meets Enterprise: Solutions for a Dynamic World

APBM 2025 focused sharply on the application of psychological and social science expertise to real-world business and economic challenges. The program featured keynote presentations and submitted research across critical areas, including leadership development, consumer behavior, technological solutions for business, and managing psychological health in a stressful, globally crisis-driven environment.

A central theme was the intersection of AI in business and its impact on social life and well-being, alongside analyses of current economic strategies in the era of globalization.

The conference served as a vital platform for practitioners to gain evidence-based tools and for researchers to align their work with urgent industry needs.

From Bursa to the World: A Hub for Cross-Cultural Research

Coordinated from its center in Bursa, Türkiye, and supported by STARTINFORUM APBM 2025 served as a strategic point of connection, particularly promoting engagement between researchers from Central Asia, the Middle East, and the West.

This international gathering showcased comparative studies and best practices from diverse geographical areas, emphasizing the cross-cultural dimensions of management, gender roles, and educational development.

The conference underscored a commitment to uniting efforts and expertise, creating new opportunities for international collaboration in publications, projects, and educational initiatives that aim to boost the mutual development of science and business worldwide.

  • More than 10 countries were presented
  • Abstract Book and International Monograph for publishing
  • New collaborative frameworks and developments

The APBM 2025 conference, held virtually with its centre in Bursa, Türkiye, spotlighted the rapidly evolving intersection of Applied Psychology, Business Management, and Artificial Intelligence (AI). A central theme was the exploration of how AI is fundamentally reshaping business, social life, and individual well-being.

Presentations covered the practical application of AI in business processes—from automated systems and AI-driven marketing to its influence on entrepreneurship and critical thinking skills.

Beyond the technical, a significant focus was placed on the ethical and psychological implications of AI, including its use in diagnostics and therapy, its impact on psychological health, and understanding attitudes and behaviors within virtual and hybrid work environments.

Another core topic of APBM 2025 emphasized Global Economic and Social Transformations, with a particular interest in cross-cultural business management and gender-related issues.

The program featured research on international business and economic strategies in the current era of globalization and crisis.

Key sessions analyzed new paradigms of economic relations, current cases of business management in diverse countries, and practical interventions aimed at coping with urgent global issues.

By welcoming scholars from Central Asia, the Middle East, and the West, APBM 2025 served as a vital international platform for sharing diverse experiences and best practices in management and organizational behavior across varied geographical and cultural settings.

Outcome 1: Generating Applied Knowledge and AI-Driven Insights

The APBM 2025 conference successfully generated and disseminated a substantial body of applied research focused on contemporary challenges in organizational settings and the global economy.

A key outcome was the production of new insights at the junction of Applied Psychology and AI; papers and discussions provided evidence-based models for managing psychological health in tech-driven work environments, analyzing attitudes and behaviors in virtual teams, and evaluating the effectiveness of AI in business strategies and professional development.

The resulting conference Abstract Book and monograph are going to serve as a crucial resource for academics and practitioners seeking to understand the socio-economic and behavioral impacts of rapid technological change, particularly in areas like business management, leadership, and consumer psychology.

Outcome 2: Fostering International and Collaborative Networks

Despite being held online, APBM 2025 achieved significant success in its primary aim of fostering international academic connections and collaboration.

With a center in Bursa, Türkiye, the conference brought together scholars from diverse geographical areas, including Europe, Asia, Australia, and the Americas, strengthening the IATELS network.

This led to the formation of new partnerships, often focused on cross-cultural studies in organizational behavior, gender issues, and educational development.

A tangible outcome was the establishment of connections for future joint research projects, grant applications, and academic publications (including potential monograph chapters), thereby boosting the international visibility and collaborative capacity of participating institutions.

Our Projects

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